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July 13, 2023
2 Minute Read
Lighting News

The Role of Lighting in Retail Merchandising and Sales

Illuminating Success: Harnessing the Power of Lighting for Retail Merchandising and Sales

The Role of Lighting in Retail Merchandising and Sales

One of the primary roles of lighting in retail is to enhance product visibility, drawing customers' attention to specific areas in the store. Research conducted by Philips Lighting reveals that 54% of shoppers reported being more likely to make a purchase in a fitting room with enhanced lighting. Additionally, a study published in the Journal of Retailing found that effective lighting can increase sales by up to 20%.

In addition to visibility, lighting plays a crucial role in setting the mood and ambiance of the store. It has been found that the right lighting design can create an inviting and comfortable atmosphere, encouraging customers to stay longer and potentially make a purchase. Warm, ambient lighting can make a space feel more welcoming, while brighter and more focused lighting can create a sense of energy and excitement.

Colour rendering is another significant factor in retail lighting design. Different light sources can impact how colors appear, which directly affects customers' perception of products. Accurate color rendering ensures that products look their best and are more appealing to customers, ultimately influencing their purchasing decisions. According to research, accurate color rendering achieved through proper lighting can increase customers' likelihood of purchasing a product by 85%.

Furthermore, retailers can strategically use lighting to highlight specific products or promotions. Accent lighting can draw attention to key products or displays, while directional lighting can guide customers through the store and highlight specific areas of interest.

Considering the energy efficiency of the lighting system is also crucial for retailers. By switching to energy-efficient lighting, not only can they reduce energy costs, but they can also demonstrate their commitment to sustainability and appeal to environmentally conscious customers.

In summary, incorporating the right lighting design strategies in retail can have significant impacts. By enhancing product visibility, creating an inviting atmosphere, utilizing accurate color rendering, and strategically highlighting products or promotions, retailers can create an optimal shopping experience. Additionally, considering the energy efficiency of the lighting system can help reduce costs and demonstrate a commitment to sustainability. These approaches collectively contribute to increased customer engagement and potential sales.

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